Cookies & Web beacons | Trader Pakistan

Cookies, Web Beacons and Similar Technology

Updated: April 1, 2020

Summary

When you visit or interact with our websites, services, applications, tools or message management, we or the service providers we have approved may use cookies, web beacons and other similar technologies to store information to provide you with a better, faster and more secure experience and for marketing purposes.

This site is intended to help you understand more about this technology and our use of it on our websites and in our services, programs and tools. Below is a summary of some key points that you should know about our use of such technology. You can read our Cookie policy below.

Our cookies and similar technologies have different uses. They are needed either for the functionality of our services, to help us improve our delivery, to provide you with extra functionality or to help us target relevant and customized ads to you. We use cookies and similar technologies that remain only on your device as long as you keep your browser active (session-based) and cookies and similar technologies that remain on your device for an extended period of time (lasting). You can freely block, remove, or disable this technology if your device allows it. You can manage your cookies and cookie settings in your browser or device.

We use physical, technical and organizational security measures, in relation to the amount and sensitivity of personal data, to prevent unauthorized processing, including but not limited to unauthorized access, acquisition and use of, loss, deletion or damage to personal data collected through our cookies and similar technology. A unique identifier ensures that only we and / or the service providers we have approved access to cookie information.

What are cookies, web beacons and similar technologies?

Like most websites, we use technology that mainly consists of small data files placed on your computer, tablet, mobile phone or other devices (hereinafter referred to as “device”) that allow us to collect certain information when you visit or interact with our websites, services, applications, messaging services and tools.

The specific names and types of cookies, web beacons and other similar technologies we use may change from time to time. To help you better understand this Cookie Policy and our use of such technology, here are some concepts and definitions below:

Cookies – Small text files (usually consisting of letters and numbers) that are stored in the memory of your browser or device when you visit a website or read a message. Cookies allow a website to recognize a particular device or browser. There are several types of cookies:

  • Session cookies remain as long as the browser is active and allow us to link your actions during the current browser session.
  • Durable cookies are stored on your device between browser sessions, which allows us to remember your settings or actions on multiple websites.
  • First-hand cookies are used by the website you are visiting.
  • Third-party cookies are used by a third-party site, separate from the site you are visiting. Cookies can be disabled or removed by tools available in most browsers on the market. Each browser you use must be set separately and different browsers have different features and options.

Web beacons – Small graphic images (also called “pixel tags” or “clear GIFs”) that can be found on our websites and in our services, applications, messaging services and tools. Web beacons are normally used in conjunction with cookies to identify our users and users’ behavior.

Similar technology – Technology that stores information in your browser or device using locally shared objects or local storage, such as flash cookies, HTML 5 cookies and other software for web applications. Such technology works in all your browsers, and in some cases may not be managed solely by your browser but may need to be managed directly in your applications or your device. We do not use such technology to store information or to direct advertising to you on or off our web pages.

We use the terms “cookies” or “similar technology” in our policies to refer to any technology that we may use to store information in your browser or device, or to collect information or identify you in the manner described above.

Your choice and use of cookies, web beacons and similar technology – Some of the features, services, applications and tools we offer are only available through this technology. You always have the option to block, remove or disable this technology if your browser, applications or device allow. If you do not accept cookies or similar technology, you may not be able to use certain features, services, programs or tools on the Website. You may also need to enter your password repeatedly during your visit. For more information on how to block, remove, or disable this technology, refer to your browser or device settings.

As a rule, this technology is used by our websites, services, programs and tools to store relevant information in your browser or device and later use that information to identify you in our servers or internal systems. Where possible, we protect our cookies and similar technologies to ensure that only we and / or the service providers we have approved can interpret them by assigning them a unique identifier that applies only to us. We do not store any personal data in any of our cookies or other similar technology.

Personal information that we collect and store when we use this technology is obtained only after information and consent: We obtain your consent by providing you with clear information about the use of this technology and by giving you the opportunity to choose to deactivate this technology in ways that is described above.

Our use of such technology is divided into the following categories:

  1. Necessary for operation. We may use cookies, web beacons or other similar technology necessary for the operation of our websites, services, applications and tools. This includes technology that gives you access to our websites, services, applications and tools needed to identify unauthorized use of the site, prevent fraud and improve security or enable you to use our services such as shopping carts, saved searches or the like.
  2. Performance. We may use cookies, web beacons and similar technologies to evaluate the performance of our websites, applications, services and tools. They can also be used as part of our analytics to understand how our visitors use our sites and to determine if you have used our messaging services, to determine if you have seen an object or link, or to improve content, applications, services or tools.
  3. FunctionalityWe may use cookies, web beacons and similar technologies to provide enhanced functionality when using our websites, services, applications or tools. This may include identifying you when you log into our sites or managing your personal settings, interests or previously viewed items so that we can improve how the content is presented on our sites;
  4. Targeted advertisingWe may use first- or third-person cookies and web beacons to display content, including ads that are relevant to you on our or third-party websites. This includes using technology to understand the benefits you have of the ads and content displayed to you, such as whether you clicked on an ad or not.

Our approved service providers use current technology

We may partner with other companies or service providers, which allow us to place third-party cookies, web beacons and similar technology to store information on our websites or in our services, applications and tools. These service providers help us provide you with a better, faster and safer experience.

These service providers can use such technology to help us deliver our own content and advertising, as well as compile anonymous statistics and anonymous analyzes. We do not allow these service providers to collect personal information on our websites or in our services, applications or tools for their own purposes. These service providers are bound by confidentiality agreements with us and other restrictions regarding their use or collection of personal data. Third-person cookies are covered by the service providers’ privacy policy.

Except for the use of such technology by our service providers and other authorized third parties, we do not allow third-party content on our websites (e.g., advertisements, member communications, comments, reviews, etc.) to contain or use cookies, web beacons , local storage or similar technology for tracking or collecting personal information. If you suspect that a third-party ad or other content is collecting personal information or is using tracking technology on our sites, please report it to [email protected]

Ad networks and exchanges run by approved third parties

We may use third parties, such as ad networks and exchanges, to offer you ads. These ad networks and exchanges can use third-party cookies, web beacons and similar technology to collect information. They may also collect your device’s identity, IP address, or advertising identifier. The information such third parties collect is used to personalize the advertisements that we display to you on our or other websites. Third-person cookies are covered by the service providers’ privacy policy.